Latina-Owned JZD Prepared For A Launch At Target, Years Ahead | JZD Founders Jen & Vero Zeano

Mi gente, it’s your host Lyanne and your are listening to the last Moneda Moves episode of 2022! To close out the season, we are featuring a staple Latina brand near and dear to my heart that we’ve followed for years, the iconic apparel and accessories company Jen Zeano Designs. Its Texas-based founders and couple Jen and Vero Zeano are community-builders at their core having engaged their family, friends and locals in their business as they bootstrapped on their way to their historic debut in Target in 2022. A bit of background JZD and what it stands for: You may have run into their work via Jessica Alba or Jenna Ortega who have both worn their work, or their relatable, empowering and witty designs that echo phrases engrained in Latine culture (think Poderosa, Vibras Bonitas). Having created their renowned Latina Power design in 2014, and launching as an Etsy store, they were far from an overnight success, but what they did learn was how to lean on each other, harness the power of their community as they expanded their social media, sales as they quite literally prepared to land in a retailer like Target this year during Latinx Heritage Month. Today, we speak with the founders about their reflections on the journey here and taking bigger bets on their business over the years. As we enter the thick of holidays and sala season aka dressing your best for the living room parties, we’re also thinking about how to spend our moneda mindfully. So you can bet today’s featured builders have a holiday gift guide. You can see their gift guide here. Felicidades, Jen and Vero! Onto the interview. I hope you enjoy as much as I did, mi gente, and I’ll see you in 2023.